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Falken Fanatic

The Falken FANATIC Program accelerates your profitability through a quarterly rewards-based program that pays cash directly to retail dealers for purchasing eligible Falken brand tires from a designated FANATIC distributor. Falken Fanatic is a multi-brand program covering Falken and Ohtsu branded tires.

Program Benefits:
  • Gain access to ContiLink.com, an online portal where you can access all of the Gold program resources.
  • Continental's RPM (Retail Performance Motivation) program offers you the opportunity to earn valuable rewards.
  • The Dealer Marketing Suite gives you access to marketing and advertising materials also order showroom items, apparel, and signage.
  • Increase earnings and through Volume Bonuses, Quarterly Promotions, and National Consumer Rebates.
  • Inclusion on the Continental and General Tire Dealer Locator listings on their websites to help drive customers to your location.
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