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Customer Support Center: 888-948-8473


Continental Gold

Continental's GOLD Program offers a spectrum of opportunities for the independent tire dealer with a lucrative program that will maximize results. Continental Gold is a multi-brand program covering Continental and General branded tires.

Program Benefits:
  • Gain access to, an online portal where you can access all of the Gold program resources.
  • Continental's RPM (Retail Performance Motivation) program offers you the opportunity to earn valuable rewards.
  • The Dealer Marketing Suite gives you access to marketing and advertising materials also order showroom items, apparel, and signage.
  • Increase earnings and through Volume Bonuses, Quarterly Promotions, and National Consumer Rebates.
  • Inclusion on the Continental and General Tire Dealer Locator listings on their websites to help drive customers to your location.

Interested in more info?

Fill out the form below and a team member will reach out to you.