Continental's GOLD Program offers a spectrum of opportunities for the independent tire dealer with a lucrative program that will maximize results. Continental Gold is a multi-brand program covering Continental and General branded tires.
- Gain access to ContiLink.com, an online portal where you can access all of the Gold program resources.
- Continental's RPM (Retail Performance Motivation) program offers you the opportunity to earn valuable rewards.
- The Dealer Marketing Suite gives you access to marketing and advertising materials also order showroom items, apparel, and signage.
- Increase earnings and through Volume Bonuses, Quarterly Promotions, and National Consumer Rebates.
- Inclusion on the Continental and General Tire Dealer Locator listings on their websites to help drive customers to your location.
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